The One Thing Most Website Owners Overlook When Developing Web Content
You’ve probably heard the saying, “content is king.” Of course, content isn’t the only component of website optimization, or even necessarily the most important component, but it is definitely a significant factor.
Beyond it’s influence with search engines, your content has a strong influence on your site’s human visitors. The words and images on your page make a tremendous difference in their perception of your product or service and how likely they are to buy.
Most website owners probably realize this. Which makes it all the more puzzling when so many consistently leave out what I think is the most important factor to encourage those conversions.
What do they leave out? A call to action and a link to their actual product or service.
They write wonderfully informational articles, chock full of useful advice. Fascinating stuff. Their visitors are entertained, informed, educated… but without a call to action, without a link to the applicable product or service, many visitors don’t know what to do next. They read the article, then simply click away to another site.
Don’t make this mistake with your website content. Don’t leave your site visitors hanging, wondering what to do. If you’re going to go through the trouble of writing an article for your site, be sure to include a call to action and a link to your most relevant offering.
If you need some ideas of how to incorporate appropriate calls to action and product links with your articles, I’ve included some examples in this article I wrote for Search Engine Guide.