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	<title>Aull Or Nothing</title>
	<link>http://www.aullornothing.com</link>
	<description>Because the Right Words Matter</description>
	<lastBuildDate>Tue, 19 May 2009 17:53:59 +0000</lastBuildDate>
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		<title>Time For A Refresher</title>
		<description>As a writer and consultant, I often remind clients they need to focus on the benefits of their product or service, not simply list the features.
Of course, as all of you, my intelligent and well-educated readers, already know, you really need to mention both. The features tell their prospects what ...</description>
		<link>http://www.aullornothing.com/copywriting-tips/refresh-benefit-copy.php</link>
			</item>
	<item>
		<title>Optimized? Maybe&#8230;</title>
		<description>Over at one of the online discussion forums I frequent, recently a member complained about problems with search engine optimization. Specifically, one of his issues was that a site that had supposedly been &#8220;SEO'd&#8221; was not generating as many inquiries as a site that had not been &#8220;optimized.&#8221;
I'm not sure ...</description>
		<link>http://www.aullornothing.com/web-content-development/optimized-maybe.php</link>
			</item>
	<item>
		<title>The One Thing Most Website Owners Overlook When Developing Web Content</title>
		<description>You've probably heard the saying, “content is king.” Of course, content isn't the only component of website optimization, or even necessarily the most important component, but it is definitely a significant factor.

Beyond it's influence with search engines, your content has a strong influence on your site's human visitors. The words ...</description>
		<link>http://www.aullornothing.com/web-content-development/most-overlooke.php</link>
			</item>
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		<title>Want to Move People? Think Action Words!</title>
		<description>When you want to power up your copy, remember verbs are your friends.
When I first started writing copy, like many new copywriters, I relied primarily on adjectives. This makes sense. It's easy to come up with lists of favorable adjectives: comprehensive, cost-effective, delicious, rugged, economical, amazing. And adjectives are easy ...</description>
		<link>http://www.aullornothing.com/copywriting-tips/action-writing.php</link>
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